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Marketing & Strategy: Developing Value Propositions for Startups

Marketing & Strategy: Developing Value Propositions for Startups
Toni Vicars
Toni Vicars
Fractional Marketing Support
Dot-Connectors

A great unique value proposition is the difference between your audience (investors, customers, partners and even media) paying attention to you or moving straight past.

We start with a deep dive discovery session where we fall in love with the problem you are solving. We’ll explore the company, products or solutions, competition, market and most importantly your customers. I’ll take all that insight, add a bit more research and using a mix of best in breed methodologies to boil it down to its essence.

You’ll end up with your own north star. Clearly articulated unique value proposition with all the background and insight into your defined white-space documented.

Understand exactly the promise you are making your customers and how to articulate it.

This will be at the heart of your business, marketing and sales.
 
Toni Vicars
Toni Vicars
Fractional Marketing Support
Dot-Connectors
 
Hi Everyone! I'm Toni and I'm a Fractional CMO - which means I work part-time for lots of exciting startups helping them build and deliver great marketing and grow their businesses. Businesses need experienced marketing strategists, but for those who don't have the budget or need full-time hires, this is where I step in. With a fractional CMO, you get all the benefits of a senior marketing professional with flexibility. I want to help you be successful! I want to change the statistics. For many companies, their marketing isn’t helping them build their businesses. You shouldn't have to settle for boring, ineffective value propositions or strategies that do nothing to entice customers. It’s making sales harder than they need to be or even impossible. Instead, I leverage proven methodologies to figure out what your customer really cares about, connect the dots between your solution and their problem and then find ways to make sure that they discover you and then fall in love with you. Check me out at dot-connectors.com and set up a free review of your marketing. I've had the opportunity to hold senior marketing positions at many well-known organisations such as Apple and Microsoft and been the first marketing hire with several startups blazing their trails and look forward to helping you grow and scale!
 

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