A great unique value proposition is the difference between your audience (investors, customers, partners and even media) paying attention to you or moving straight past.
We start with a deep dive discovery session where we fall in love with the problem you are solving. We’ll explore the company, products or solutions, competition, market and most importantly your customers. I’ll take all that insight, add a bit more research and using a mix of best in breed methodologies to boil it down to its essence.
You’ll end up with your own north star. Clearly articulated unique value proposition with all the background and insight into your defined white-space documented.
Understand exactly the promise you are making your customers and how to articulate it.
This will be at the heart of your business, marketing and sales.